Terms and Conditions

Section 01

Introduction

These Terms and Conditions ("Terms") are entered into between you and ElsaCookz Limited, a company incorporated in England and Wales ("ElsaCookz," "we," "us," or "our").

These Terms apply to our website at elsacookz.com (the "Website"), the ElsaCookz mobile application (the "App"), accounts, waitlist, communications, rewards and all related features we provide (together, the "Services"). They apply whether you use a released, beta, test or pre-release version.

Please read these Terms and our Privacy Policy carefully. By creating an account, selecting an acceptance control, or continuing to use the Services, you agree to these Terms. If you do not agree, do not use the Services.

Section 02

About ElsaCookz

ElsaCookz is a smart kitchen and recipe-management service designed to help households organise ingredients, plan meals, discover recipes, reduce food waste and make more informed cooking decisions.

Some functions may be labelled beta, preview, test or coming soon. Availability can differ by device, location, account type and subscription plan. Preview functions may be changed or withdrawn as described in these Terms.

Section 03

Definitions

• "Website" means elsacookz.com and any associated subdomains or digital properties operated by ElsaCookz Limited.
• "App" means the ElsaCookz mobile application, including beta, test and production versions.
• "Services" means the Website, the App, accounts, communications, the waitlist and all related features.
• "Waitlist" means the pre-launch email subscription through which users register interest in the App and consent to receive communications from us.
• "User," "you," or "your" means any person accessing or using the Website or Services.
• "Content" means text, images, graphics, branding, software, interfaces, recipes, and other material available through the Services.
• "Household Data" means data relating to a user's household that is generated through use of the App, including ingredient inventories, meal plans, food waste records, dietary preferences, and kitchen activity patterns.
• "Rewards Programme" means the gamification and incentive features available within the App, including EcoPoints, Spin & Win, shopping vouchers, discounts, badges, streaks, and missions.
• "EcoPoints" means the virtual points awarded within the App based on qualifying user activity, redeemable in accordance with the Rewards Programme rules in force at the relevant time.
• "Voucher" means any shopping voucher, discount code, or promotional benefit issued through the Rewards Programme, subject to the terms, expiry conditions, and restrictions applicable at the time of issue.

Section 04

Acceptance of Terms

By using the Services, you confirm that:

• you are at least 18 years of age, or if between 13 and 17, that you have obtained the consent of a parent or legal guardian;
• you have read, understood, and agree to be bound by these Terms and our Privacy Policy;
• if acting on behalf of an organisation, you have authority to bind that organisation to these Terms.

If you are under the age at which you may enter into these Terms in your country, a parent or legal guardian must review and agree to them for you. The Services are not directed to children under 13.

Section 05

Accounts, Sign-In, and Security

You may create an ElsaCookz account using email, Sign in with Apple, Sign in with Google, or another option we make available. You must provide accurate information, keep access to your account secure, and notify us promptly if you suspect unauthorised use.

• Social sign-in authenticates your identity using the provider you select. We do not receive or store your Google or Apple password.
• Google may provide your name, email address, profile picture and a provider-specific identifier. Apple may provide a provider-specific identifier, name and email address, including an Apple private relay address if you choose to hide your email.
• Your use of a sign-in provider is also subject to that provider's terms and privacy policy. You may revoke ElsaCookz access through your Google Account or Apple Account settings, but revocation alone may not delete your ElsaCookz account.
• You are responsible for activity undertaken through your account except to the extent caused by our failure to use reasonable care.

When using our Services, you agree that you will:

• access and use the Website only for lawful purposes and in accordance with these Terms;
• not interfere with, disrupt, damage, or compromise the integrity, performance, or security of our Website or infrastructure;
• not attempt to gain unauthorised access to any part of the Website, our systems, or user data;
• not use automated scripts, bots, or scrapers to access or extract content without our prior written consent;
• not reverse engineer, decompile, or attempt to extract source code from the Website;
• not transmit spam, unsolicited communications, or malicious code through the Website;
• not use the Services in any way that could harm ElsaCookz Limited, our users, or third parties.

Section 06

Communications and Waitlist Registration

By signing up to our waitlist, you:

• provide your email address voluntarily and confirm it is accurate and belongs to you;
• consent to receive pre-launch updates, early access information, product news, and related communications from ElsaCookz Limited;
• acknowledge that joining the waitlist does not create a contract for services, guarantee App access, or entitle you to any specific feature or pricing;
• understand you may unsubscribe at any time using the link in any email we send, or by contacting privacy@elsacookz.com.

Waitlist data is processed in accordance with our Privacy Policy and applicable UK and EU data protection law. Operational messages about security, account changes, purchases or essential service updates are not marketing and may be sent where necessary to provide the Services.

Section 07

Intellectual Property and App Licence

All intellectual property rights in and to the Website and its Content — including the ElsaCookz name, logo, trademarks, trade dress, text, graphics, software, interfaces, and designs — are owned by or licensed to ElsaCookz Limited, unless otherwise stated.

• You may access and view the Website for your own personal, non-commercial information purposes.
• You may not copy, reproduce, adapt, publish, distribute, sell, or otherwise exploit any Content without our prior written permission.
• Nothing in these Terms transfers any intellectual property rights to you, except the limited permission to use the Website in accordance with these Terms.

App Store licence

The App is licensed, not sold. If you obtain the App through Apple's App Store, Apple's Standard Licensed Application End User License Agreement governs the licence to use the App and these Terms govern the ElsaCookz service and your relationship with us. These Terms supplement, and do not replace or conflict with, Apple's Standard EULA or applicable App Store Usage Rules.

Section 08

User Content and Household Data

If you submit content through the Services—including recipes, notes, ingredient lists, images or household contributions—you retain ownership of that content. You grant us a non-exclusive, worldwide, royalty-free licence to host, process, reproduce and display it only as necessary to operate, secure and improve the Services for you and authorised household members.

• You are responsible for ensuring you have the right to upload or share any content you submit.
• You must not submit content that infringes third-party rights, is unlawful, defamatory, or harmful.
• We may remove content we reasonably believe violates these Terms or poses legal risk.

Household Data

When you use the App, you may generate Household Data including ingredient inventories, expiry records, meal plans, shopping lists, dietary preferences, and food waste metrics. You retain ownership of your Household Data. You grant us a limited, non-exclusive licence to process Household Data solely for the purpose of providing the Services to you, administering the Rewards Programme, and — in anonymised and aggregated form only — improving the App's features and recommendation systems.

• We will not share your identifiable Household Data with third parties for their own commercial or marketing purposes.
• You may request the deletion of your Household Data at any time in accordance with our Privacy Policy. Some records may be retained where required by law or for fraud prevention purposes.
• Household Data you enter is used to personalise your experience and to calculate rewards and sustainability metrics. By entering this data, you acknowledge that it will be processed for these purposes.

Section 09

Disclaimers

Our Services are provided on an "as is" and "as available" basis. To the fullest extent permitted by law, ElsaCookz Limited makes no warranties or representations, express or implied, including that:

• the Services will be available, uninterrupted, error-free, or free from harmful components;
• information or automated outputs are accurate, complete, current, or suitable for any purpose;
• any defects or errors will be corrected.

Nothing in these Terms excludes or limits any warranty that cannot be excluded under applicable consumer protection law, including the Consumer Rights Act 2015 (UK).

Section 10

Food, Recipe, Nutrition, Allergy, and AI Disclaimer

Food, recipe, ingredient, nutritional, dietary and AI-generated information made available through the Services is for general informational and organisational purposes only. It is not professional medical, nutritional, dietary or food-safety advice.

• You are solely responsible for checking ingredients, allergens, expiry status, food safety, and suitability before preparing or consuming food.
• We do not guarantee that recipes, ingredient suggestions, nutritional estimates, or dietary labels will be complete, accurate, or appropriate for your individual circumstances.
• If you have food allergies, intolerances, medical conditions, or specific dietary requirements, you should exercise appropriate caution and seek professional advice where necessary.
• We accept no liability for any loss, harm, or adverse reaction arising from reliance on food or nutritional content made available through our Services.

AI-assisted features can produce incomplete, inaccurate or inappropriate outputs. You must review suggestions before acting on them, particularly where allergies, health, expiry dates, cooking temperatures or food safety are involved. Do not use ElsaCookz for emergencies or as a substitute for qualified professional advice.

Section 11

Limitation of Liability

To the fullest extent permitted by applicable law, ElsaCookz Limited will not be liable for any indirect, incidental, consequential, special, or punitive loss or damage, including loss of profits, revenue, data, goodwill, or business opportunity arising from your use of or inability to use the Services.

Where we are liable to you, our total aggregate liability will not exceed the greater of (a) the amount you have paid to us in the twelve months preceding the relevant claim, or (b) £100 (one hundred pounds sterling).

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any liability that cannot be excluded or limited under applicable law, including the Consumer Rights Act 2015 (UK).

Section 12

App Services and Availability

We may update, modify, suspend, or discontinue the Website or Services. We do not guarantee continuous availability, compatibility with every device, or uninterrupted access. Pilot, beta and preview features may be modified or withdrawn.

We will provide reasonable advance notice of material changes where practicable.

App features — including the Rewards Programme, gamification mechanics, and any associated EcoPoints, Spin & Win, or voucher functionality — may be updated, modified, suspended, or withdrawn at our discretion. We reserve the right to alter the rate at which EcoPoints are earned or redeemed, the structure of the Spin & Win feature, the availability and value of vouchers, and the terms of any other incentive programme, with or without advance notice, subject to any rights you may have under applicable consumer law.

Section 13

Payments and Subscriptions

The App offers a Free plan and paid Standard and Premium auto-renewable subscription plans. All paid subscriptions and related digital purchases in the iOS App are offered and billed exclusively through Apple In-App Purchase. ElsaCookz does not independently process those payments. Standard and Premium may be offered with monthly or annual billing periods.

• Before you confirm a purchase, the Apple purchase screen displays the subscription title, billing period, local price, included features, and applicable renewal terms. The details shown at that point form part of your purchase terms.
• Your Apple Account is charged when the purchase is confirmed. A subscription renews automatically for the same billing period unless you cancel it through your Apple Account subscription settings at least 24 hours before the end of the current period, subject to Apple's applicable rules.
• If a free trial or introductory offer is available, the purchase screen states its duration, eligibility conditions, and the local price and billing period that apply after it ends. Unless cancelled before the trial or offer expires, it converts to the paid subscription shown. Apple determines eligibility, and an offer may not be available to every user.
• Apple, not ElsaCookz, processes your payment-card information, bills your Apple Account, and manages App Store cancellations and refund decisions. Apple may approve a full or partial refund under its rules. We do not receive your full payment-card details.
• If the subscription price increases, Apple will provide any required notice and request your consent where applicable. If required consent is not provided, the subscription may not renew at the increased price.
• After cancellation, paid service remains available until the end of the current paid period. Service may also continue during any Billing Grace Period enabled and administered by Apple while a billing issue is being resolved; if payment is not recovered, paid access may end when that grace period expires.
• You may restore an eligible previous purchase using the App's Restore Purchases control while signed in to the Apple Account used for the purchase. Restoration checks the App Store receipt and your RevenueCat entitlement; it does not create a new charge.
• Subscription offer codes are subject to the stated expiry date, eligible territory, plan, and offer conditions. They must be redeemed using an eligible Apple Account, cannot be resold or transferred, and have no cash value. Expired, invalid, previously used, or ineligible codes may be rejected by Apple.
• App Store refund requests, including requests for a full or partial refund, are decided and administered by Apple under Apple's rules. You may request a refund through reportaproblem.apple.com. Nothing in these Terms limits any non-excludable right or remedy under applicable consumer law, including the Consumer Rights Act 2015.

You can manage or cancel an App Store subscription in your Apple Account subscription settings. Deleting your ElsaCookz account or the App does not automatically cancel an active App Store subscription. Cancellation takes effect at the end of the applicable paid period in accordance with Apple's terms and does not retrospectively refund charges except where required by law or approved by Apple.

Section 13A

Rewards Programme, EcoPoints, Spin & Win, and Vouchers

The ElsaCookz App includes a Rewards Programme through which users may earn EcoPoints, participate in Spin & Win, and receive shopping vouchers, discounts, badges, and other incentives based on qualifying activity within the App. Your participation in the Rewards Programme is subject to the following terms:

Nature of rewards

• EcoPoints and lifetime XP are non-tokenised, virtual in-app measures with no monetary or cash value. They cannot be purchased, exchanged for cash, transferred to another user, or used outside the App except where the specific terms of a confirmed benefit expressly allow it.
• Badges, streaks, missions, levels, leaderboard positions, and unredeemed Spin & Win outcomes are virtual features and confer no ownership right or guaranteed real-world value.
• Shopping vouchers and discount codes, where issued, are subject to the specific terms, expiry dates, redemption conditions, and restrictions communicated at the point of issue. Vouchers may only be used in accordance with those conditions.
• Participation in any element of the Rewards Programme does not create a legally enforceable entitlement to any specific reward, discount, voucher, or monetary benefit unless that reward has been formally confirmed and fully redeemed.

Eligibility and fair use

• The Rewards Programme is available only to registered App users with active accounts in good standing.
• Rewards may not be transferred, sold, exchanged, or combined with other promotions unless expressly permitted.
• We reserve the right to disqualify any user who we reasonably determine has attempted to manipulate, abuse, or exploit the Rewards Programme, including through artificial activity, duplicate accounts, or automated means.
• In the event of suspected abuse or fraud, we may suspend a user's account and rewards balance pending investigation without prior notice.

Spin & Win

• Spin & Win operates only during an active, published campaign and is subject to the official campaign rules made available in the App before participation.
• Each campaign's official rules identify the promoter, eligibility and territory, campaign dates, free-entry method, available prize types, restrictions, and the odds of winning or how those odds are determined. If campaign-specific rules conflict with this general section, the campaign-specific rules govern that campaign.
• No purchase is required for an available free play. Buying or upgrading a subscription does not improve the chance of winning, and ElsaCookz does not sell additional plays.
• Available outcomes may include non-transferable EcoPoints, provider-backed partner offers, an eligible promotional Premium trial, vouchers, another stated in-app benefit, or no prize.
• The availability of Spin & Win, the frequency with which it may be used, and the prizes available are determined by the active campaign rules and may change between campaigns.
• Results generated by Spin & Win are final once confirmed by the App, subject to the error correction provisions in Section 13B below.
• Spin & Win promotions are sponsored by ElsaCookz Limited unless the published campaign rules state otherwise. Apple is not a sponsor of, and is not involved in, any Spin & Win promotion.

Voucher and discount terms

• Vouchers and discount codes are issued subject to availability and may be subject to minimum spend thresholds, product exclusions, or retailer-specific conditions.
• Vouchers have an expiry date, after which they cannot be redeemed. Expired vouchers will not be reissued except at our sole discretion.
• Where vouchers are redeemable with third-party retail partners, the partner's own terms and conditions will also apply. We are not responsible for the redemption policies of retail partners.
• We reserve the right to withdraw, modify, or substitute any voucher or discount that has been issued in error or whose continued availability would not be commercially reasonable.

Changes to the Rewards Programme

We reserve the right to amend, suspend, or discontinue any element of the Rewards Programme at any time, including modifying the value of EcoPoints, the structure of Spin & Win, or the vouchers available. Where changes are material, we will endeavour to provide reasonable advance notice. Accrued EcoPoints that have not been redeemed at the time of a programme discontinuation will, where practicable, be honoured for a reasonable transitional period.

Section 13B

Technical Errors, Human Errors, and System Glitches

ElsaCookz Limited takes all reasonable steps to ensure that the App, its features, and the Rewards Programme operate accurately and reliably. However, we acknowledge that technical errors, software glitches, network failures, human errors, or other unforeseen events may occasionally occur and may affect the functioning of the App or the accuracy of information displayed to you. This section sets out how we handle such events and the extent of our liability.

Categories of error

• Technical errors — including software bugs, server failures, data processing errors, synchronisation failures, third-party service outages, or network interruptions that affect the availability or correct operation of the App or any feature within it.
• Human errors — including mistakes made in configuring, updating, or administering the App, its content, pricing information, rewards values, or promotional features by ElsaCookz staff or contractors.
• Display or calculation errors — including incorrect values being shown for EcoPoints balances, Spin & Win outcomes, voucher amounts, discounts, subscription pricing, or any other numerical or financial information displayed within the App.

Our right to correct errors

In the event of any technical or human error, ElsaCookz Limited reserves the right to:

• correct the error and restore accurate values as soon as reasonably practicable upon becoming aware of it;
• reverse, adjust, or void any rewards, EcoPoints credits, Spin & Win results, vouchers, discounts, or other benefits that were generated as a direct result of an error and do not reflect genuine earned entitlement;
• suspend any affected feature temporarily while the error is being investigated and remediated;
• in cases of significant or widespread error affecting multiple users, apply corrections on a systematic basis without individual prior notification, whilst making a general announcement through the App or by email.

No liability for errors

To the fullest extent permitted by applicable law, ElsaCookz Limited will not be liable for:

• any interruption, degradation, or temporary unavailability of the App or any of its features arising from a technical error or system failure;
• any loss of EcoPoints, rewards, or anticipated benefits resulting from a system error, provided we take reasonable steps to restore accurate balances;
• any decision made by you in reliance on information that is subsequently found to have been affected by a technical or human error;
• any indirect or consequential loss arising from an error in the Rewards Programme, including any perceived loss of value, missed opportunity, or expectation not fulfilled.

Reporting errors

If you believe you have encountered a technical error, an incorrect rewards balance, or an anomalous Spin & Win or voucher outcome, please contact us promptly at hello@elsacookz.com. We will investigate in good faith and communicate our findings within a reasonable timeframe. Reporting errors promptly helps us resolve them fairly and minimise impact on all users.

Force majeure

We will not be in breach of these Terms or liable for any failure or delay in performance of our obligations arising from events beyond our reasonable control, including but not limited to acts of God, governmental action, infrastructure failure, cyber attacks, or third-party service provider outages.

Section 14

Third-Party Services and App Stores

The Services may interoperate with third parties including Apple (App Store, subscriptions, in-app purchases and Sign in with Apple), Google (authentication), Supabase (account, database, storage and server functions), RevenueCat (subscription entitlement management and purchase restoration), Sentry (privacy-restricted crash and error diagnostics), OpenAI and Anthropic (consent-gated Ask Elsa processing), retailers, and content sources. Their separate terms and privacy policies may apply. You must comply with applicable third-party terms when using the Services.

Google and Apple provide authentication services but do not operate or endorse ElsaCookz. ElsaCookz—not Google or Apple—is responsible for the Services, customer support and claims relating to them, except for matters the relevant platform expressly accepts under its own terms.

Links to third-party websites or resources are provided for convenience. We do not control their content, availability or privacy practices.

Section 15

Privacy and Data Protection

Your use of the Services is subject to our Privacy Policy, which explains how we collect, use, disclose, retain and delete personal data, including information received through Sign in with Google and Sign in with Apple.

We comply with the UK GDPR, the Data Protection Act 2018, and — for EEA users — the EU GDPR. You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk, or with your local supervisory authority if you are based in the EEA. For all data-related enquiries, contact privacy@elsacookz.com.

Section 16

Suspension and Termination

We may suspend, restrict or terminate access where we reasonably believe you have materially breached these Terms, created a security or fraud risk, harmed another person, or where we are required to do so by law. Where appropriate, we will give notice and a reasonable opportunity to remedy the issue.

Deleting your account

You may request permanent account deletion through Settings → Privacy centre → Delete My Account & Data (also available from Profile → Privacy & personalisation) in the App, or by emailing privacy@elsacookz.com. Deleting the App or revoking Google or Apple access does not by itself delete your ElsaCookz account.

Account deletion requests are normally processed within 30 days. While a request remains pending, you may cancel it through the Privacy Centre in the ElsaCookz app and retain your account and associated data. Once processing has started, in-app cancellation may no longer be available. Completed account deletion cannot be reversed.

When deletion is confirmed, we will delete or irreversibly anonymise account data and associated personal data within 30 days, except information we must retain for legal compliance, fraud prevention, security, transaction records or the establishment, exercise or defence of legal claims. More detail and retention periods appear in our Privacy Policy.

You may stop using the Services at any time, unsubscribe from marketing communications, and separately manage any active subscription through the store from which it was purchased. Sections that by their nature should survive termination—including intellectual property, disclaimers, accrued payment obligations, limitation of liability and governing law—will continue to apply.

Section 17

Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of England and Wales. Subject to any mandatory consumer rights that apply in your country of residence, you agree that the courts of England and Wales will have exclusive jurisdiction over disputes arising from these Terms.

If you are a consumer resident in Scotland or Northern Ireland, you may bring proceedings in the courts of those jurisdictions respectively. EEA-resident consumers may also have the right to bring proceedings in the courts of their country of residence under applicable EU consumer protection law.

Section 18

Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will update the "Last updated" date, notify waitlist subscribers by email where changes are significant, and give you a reasonable opportunity to review updated Terms before they take effect where required.

Where consent is required, we will ask you to accept revised Terms. Otherwise, continued use after the effective date constitutes acceptance to the extent permitted by law. The current version is always available at elsacookz.com/legal.

Section 19

Contact Us

For questions, concerns, or requests relating to these Terms: