Retail partnerships
Elsa is building a modern food and recipe platform designed to help households use ingredients more effectively, reduce waste, and make more confident cooking decisions. We are looking to partner with supermarkets and grocery businesses that want to play a more relevant role in meal planning, ingredient discovery, and everyday food decisions.
Today's shoppers want more than ingredients on a shelf. They want inspiration, convenience, relevance, and better ways to decide what to cook and what to buy. Elsa is designed to sit closer to that decision-making moment — where recipes, ingredients, timing, and shopping intent come together.
That gives retail partners an opportunity to appear in a more useful part of the customer journey: from meal inspiration and recipe discovery through to ingredient relevance, basket-building, and customer engagement.
This page is for supermarkets, grocery retailers, retail media teams, commercial buyers, partnerships leads, innovation teams, category teams, and decision-makers interested in creating more relevant food, shopping, and recipe-led customer experiences.
Partnership opportunities
Connect recipe discovery with ingredient relevance in a way that feels practical, timely, and conversion-friendly. Elsa creates opportunities for recipe-led shopping journeys built around real household decision-making.
By helping users focus on what they already have and what they still need, Elsa creates more relevant grocery touchpoints, stronger purchase intent, and more intentional shopping behaviour.
Create opportunities for featured recipes, seasonal campaigns, branded ingredients, retailer-led meal inspiration, and sponsored placements that feel genuinely helpful rather than interruptive.
Elsa is built to help people cook more efficiently, reduce waste, and feel better organised at home — creating stronger reasons to return and deeper long-term customer engagement.
Reducing household food waste matters to both consumers and retailers. Elsa creates a strong partnership context for aligning commercial goals with more sustainable everyday behaviour.
We are open to pilot partnerships with retailers who want to test new customer-facing experiences, explore value-led collaboration models, and help shape future product direction.
Commercial value
Reach customers when meal planning, ingredient use, and grocery intent are already top of mind.
Move beyond transactional grocery touchpoints and become part of a more complete cooking and decision-making journey.
Create placements and partnerships that feel useful to the customer, not just promotional.
Partner with a platform designed around evolving shopper expectations, food relevance, convenience, and waste reduction.
Our approach
Elsa is not positioned as a generic advertising surface. We are building a platform where retail partnerships should feel strategically aligned, commercially credible, and genuinely useful to the customer.
We are open to discussions around launch partnerships, category-led collaborations, recipe integrations, featured retail experiences, retail media concepts, and pilot initiatives where there is a clear customer benefit and a strong commercial fit.
Ideal partner profile
Contact
If you represent a supermarket, grocery business, retail media function, or commercial team and would like to discuss how Elsa could support shopper engagement, recipe discovery, ingredient relevance, or strategic retail collaboration, we would welcome the conversation.
Email us